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BHULI-Empowering Women-Led Rural Enterprises in Uttarakhand

Incubating growth-oriented businesses through mentorship, funding, branding and market linkages

About the Program

The Project BHULI - Business & Handholding Unit for Livelihood Incubation is a long-term initiative aimed at strengthening growth-oriented enterprises led by women from Self-Help Groups (SHGs).

It provides structured support including:

  • Business mentoring
  • Financial assistance
  • Market linkages
  • Capacity building

About BHULI

The Project BHULI - Business & Handholding Unit for Livelihood Incubation is a flagship initiative designed to support SHG women-led enterprises across the state Uttarakhand under DAY- NRLM, Ministry of Rural Development, Government of India.

For effective implementation of program, Uttarakhand State Rural Livelihood Mission (USRLM) signed MoU with IIM Kashipur FIED as an incubator partner for training, mentoring, branding and marketing of enterprises, the program enables entrepreneurs to scale and sustain their businesses.

Vision

To create a robust ecosystem of women-led rural enterprises that are sustainable, scalable, and market-driven.

Mission

To incubate and support 150+ high-potential enterprises, enabling them to achieve consistent growth and generate local employment.

Key Highlights

150 Enterprises Selected
18–24 Months Incubation
Up to ₹15 Lakhs Funding
Mentorship
Market Linkages

How It Works

1

Apply

Submit your application online

2

Compete

Participate in Challenge Fund

3

Grow

Get incubation & funding support

Program Phases

Phase 1: Call for Applications

  • Outreach and mobilization
  • Online application submission
  • Screening of enterprises

Phase 2: Challenge Fund Competition

  • Top 500 shortlisted
  • 250 selected for competition
  • Training on:
    • Business Model
    • Business Plan
    • Pitching
  • Final presentation to jury

Phase 3: Incubation

Top 150+ enterprises receive 18–24 months of support:

  • Mentorship
  • Training
  • Financial Support
  • Market Access
  • Digital Tools

What You Get

Comprehensive support system for your business growth

Business Support

  • Business plan development
  • Growth strategy

Mentorship

  • 1:1 expert session
  • Industry guidance

Financial Support

  • Grants up to ₹15 Lakhs
  • Soft loans

Market Linkages

  • Buyer-seller meets
  • Exhibitions

Digital Enablement

  • AI tools
  • Online marketing

Capacity Building training

  • Online
  • Offline

Who Can Apply?

  • SHG women-led enterprises
  • Already operational businesses
  • Growth-oriented enterprises
  • Based in Uttarakhand

Program Impact & Expected Outcomes

Key Impact Areas

  • 15% Annual Revenue Growth
  • Employment Generation
  • Women Empowerment
  • Sustainable Rural Economy

Expected Outcomes

  • Minimum 15% revenue growth
  • Improved financial access
  • Formalized businesses
  • Employment growth

Program Partners

Implemented By
IIM Kashipur FIED

IIM Kashipur – FIED

Incubator Partner

Supported By
USRLM

USRLM

Uttarakhand State Rural Livelihoods Mission

NRLM

National Rural Livelihoods Mission

Apply Now

Fill out the application form to join the program.

👉 Apply Now